BURNA BOY AND ON EXPAND GLOBAL PARTNERSHIP WITH NEW FOOTWEAR CAMPAIGN

Grammy Award-winning Afrobeats recording artist Burna Boy continues to expand his influence beyond music through a new collaboration with Swiss sportswear brand On.

The partnership’s latest campaign, No Giant Stands Alone, launched October 22, 2026, and celebrates creativity, community and the relationships that contribute to an artist’s success.

The campaign features Burna Boy alongside members of his personal and professional circle, including family members, musicians, dancers and longtime collaborators.

Photographed by Ronan McKenzie, the campaign highlights the collective effort behind the international superstar’s career.

The collaboration introduces exclusive footwear colorways, including the Cloudmonster BB and THE ROGER Clubhouse BB.

As global recording artists continue developing partnerships across fashion, lifestyle and consumer products, Burna Boy’s collaboration demonstrates the growing intersection of music, cultural influence and brand development.