John Mayer Launches Sob Rock Records in Partnership With Mercury Records
BY ROBYN ANTONIUS / URBAN GLOBAL ENTERTAINMENT & MEDIA | EDITORIAL DESK
October 23, 2026
Seven-time Grammy Award-winning musician John Mayer has established Sob Rock Records through a new partnership with Mercury Records, part of Universal Music Group.
The announcement coincides with Mayer’s release of “Tom and Jerry,” his first new solo single since his 2021 album “Sob Rock.”
The partnership marks a new chapter in Mayer’s recording career following his earlier association with Columbia Records.
While financial and ownership terms have not been publicly disclosed, the agreement represents another example of an established artist building a dedicated label identity with major-label support.
Urban Global Entertainment & Media Take
Artist-led record labels continue to offer experienced performers opportunities to build distinct creative and commercial identities. The structure of each agreement remains critical, particularly regarding rights, distribution, and long-term control.
Original reporting: Universal Music Canada / Music Business Worldwide • Read the source article ↗