Prada Celebrates Human Creativity With Hand-Drawn 2026 Holiday Campaign

Prada is embracing traditional artistry for its 2026 holiday campaign, Drawing Prada: Animated by Hand. Featuring performers including Sadie Sink, Maya Hawke, Kelvin Harrison Jr., Chen Haoyu, and Luther Ford, the campaign combines live-action photography with imaginative illustrated environments. Veteran animator John Pomeroy helped lead the hand-drawn animation work, while photographer Glen Luchford contributed the campaign's photography. As fashion brands continue experimenting with technology-driven creative production, Prada's latest initiative places the value of craftsmanship, storytelling, and artistic collaboration at the center of its seasonal branding.